Sunday, December 23, 2012


Looks like my goof ball publicity campaign for THE EIGHT-FINGERED CRIMINAL'S SON  is  about finished.  There won't be any more Youtube videos, Cheese Whiz and beer readings, tire shop readings, or barber shop signings, no more flashreads - for THE EIGHT-FINGERED CRIMINAL'S SON. I am looking forward to taking it to the next level of guerrilla marketing for THE SPIRIT GUIDE BAR. Can't say I've figured out what the next level of guerrilla marketing is yet, but I'll see you there in March.

I'm not so finished marketing that I won't provide a link where you can order or download the THE EIGHT-FINGERED CRIMINAL'S SON.

Wednesday, December 19, 2012


My graphics guy is on  the job!

Sunday, December 9, 2012


How's it goin', Rick and JJ? Rick, really enjoyed your new book "SONGS FROM THE BARRIO." I highly recommend it to you JJ.  And JJ, hope you're enjoying your travels.  I'm going to read one of your books over the holiday break. Which would should I start with? As far as I can tell, you guys are constitute my blog audience. It's a bit of a coincidence that you're both college professor/writers.
Yeah, I've been thinking about the whole blogging thing.  I guess I started this blog in order to promote my writing, my book. I'm not sure my blog is serving my intended purpose. My high school students tell me they don't read blogs. While I sold a lot of books on Facebook, my students tell me they don't use Facebook any more, that it's all about Twitter and Instagram. While I have a beautiful website, I think I've had three visitors.
Heck, I don't know. What do you think, Rick and JJ?
There was a nice surge in book sales this week. I don't know the cause. I've sold 442 books. Perhaps I should approach agents and publishers again. But the process was so damned humiliating the first time around.
My friend Susan Halberg made the book part of her English 101 class. She reports the students' enjoyed the read. Maybe I should go after community college English 101 classes. I've been thinking about seeking out a sales guy ...
Spirit Guide is on track for release in March.
Thanks for reading, Rick and JJ.
If you happened by this post and are still reading, my book is called "The Eight-Fingered Criminal's Son."  You can purchase the book or ebook here:
You can pick up a copy at my favorite book store THE BOOK FROG in Palos Verdes Califonia, Papa Joe's Barber Shop, Chandler Auto and Tire Repair in Chandler, Arizona, Changing Hands Book Store in Tempe Arizona, or any Zia Records Store.
You can Purchase Rick Rios' "Songs from the Barrio" here:
JJ Botta has six books available for purchase here:
SIX BOOKS!!! We gotta talk, JJ...

Sunday, December 2, 2012


It's my pleasure to tell you about Songs From The Barrio, a magical collection of stories and poems about Rios' metamorphosis from the the son of impoverished Mexican immigrants to a highly respected artist and educator. The book feels true. Rios carefully describes the blessings and hardships of coming up in a Chicano community and family. The elaborate depictions of sumptuous Mexican feasts prompted my stomach to churn with desire.

I took the opportunity read one of Richard's stories, "A Rite of Passage," to some 150 high school students. They thoroughly enjoyed Rios' tale, laughing at the funny parts and taking part in a passionate discussion afterwards. I might point out that they got a few laughs out my attempts to pronounce the Spanish words.

 Richard Rios' Songs From The Barrio is a must read. Thumbs up, baby!

The book is available in bound version and as an ebook at the link below.

Don't forget, the holiday season is a great time to send fish to friends and family. You should probably send Cristmas cods.